Category Archive: Sales & Marketing Tips

You and Your Business Need Twitter

There’s a growing amount of research that also says people don’t support businesses that aren’t current, and that means being present on Twitter and Facebook and having a website that looks like you update it regularly.

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Permanent link to this article: http://pennyleisch.com/wordpress/2010/06/23/you-and-your-business-need-twitter/

Bad Writing and Bad Marketing

Most small business people and freelancers do their own marketing, especially in the present economy. Many work hard to keep up with new venues in advertising and the new technology that goes with it. I sympathize. I struggle with these things too. However, it never ceases to amaze me the number of postings I see that are poorly written. You may hurt your image, and your credibility, when you take on too much or try to reach beyond your abilities in these areas.

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Permanent link to this article: http://pennyleisch.com/wordpress/2010/01/05/bad-writing-and-bad-marketing/