You and Your Business Need Twitter

pjleisch — Wed, 23 Jun 2010 16:10:15 +0000

If you don’t have a Twitter account, you are missing a lot of exposure. Here are the statistics Twitter shared at their recent developers’ conference, aptly named “Chirp.”

105,779,710 registered users of Twitter
Approximately 55 million Tweets being sent daily
180 million unique visitors monthly
Signing up 300,000 new users daily
Twitter’s search engine getting 600 million searches daily

That’s a lot of potential exposure. Will everyone get tons of new traffic, a new contract, or a new job? No. Do you increase your possibilities? Yes. Just the sheer numbers say you have to cross in front of at least a few more people who can help you, hire you, or buy from you.

There’s a growing amount of research that also says people don’t support businesses that aren’t current, and that means being present on Twitter and Facebook and having a website that looks like you update it regularly.

By the way, updating your website means more than just adding content. It has to have a current look, feel, and behavior. If you don’t have the time, money, or skill to do a major update, choose simple and modern over out-of-date and huge. Then, get you Twitter and Facebook badges on it too. Let the world know you are available.

Read more and link to additional studies from the article, The Truth About Twitters Promoted Tweets. There’s a lot more info in this article than just what Twitter has planned for the future.

My current project is to help a small business build their presence and connect their website with social media (Facebook, LinkedIn, and Twitter), as well as to set up their tweets and a simple, easy maintenance plan because they don’t have time or dedicated resources. It can be done.

Link back to PennyLeisch.com for more information.

A Penny's Worth » social media for writers

You and Your Business Need Twitter

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